This company is a Japanese tech company started in 1912 and has over fifty thousand employees worldwide. The name Sharp came from one of their first inventions called Even-Sharp which is the mechanical pencil. The logo's target audience would be anyone interested in technology, mechanics, and electronics. The logo at first seems pretty bland, yet bold and straight forward. This look may have come from the fact that this tech company is very renown, strong, and powerful. The red sort of symbolizes strength and power while the font is very direct and clear. This logo is clean and easy to read, and I believe that is why it is so catchy and recognizable.
The brand Scotch is part of 3M manufactures and is a widely known transparent adhesive tape brand. The most commonly seen label is the one featured above. This logo is very bold and the two contrasting colors is what makes it stand out the most. The use of the term Scotch in the name was a pejorative meaning "stingy" in the 1920s and 1930s. I think the whole image of this logo and the product it represents makes a lot of sense and works well. It is catchy and also a widely used product for anyone so that gives its name more credibility as well.
Brother Industries is a Japanese electronics and electrical equipment manufacturer. They use the moto "at your side" underneath their logo as a trusting sign they can get the job done. This company is known for providing fax machines, copiers, printers, sewing machines and more. There was not much to find as far as the name and where it stems from, but it is easy to see the use of color and font is what makes this logo stand apart. The connected letters gives this logo some movement while the navy blue represents compassion, loyalty, and emotion. This brand also uses the motto or slogan to solidify the idea of being a trusted company.
This company tries to reach an audience of dairy consumers. Based out of the UK Müller sells yogurt, milk, rice and cream products nationwide. This name came from Ludwig Müller when the business started in 1896 it has grown since then just through popular demand, but the name and style remains the same. This seems like a trusted brand for consumers and one that keeps its heritage in the name itself without using dairy as the focal point. The bold, outlined red helps make the name pop and standout from the white lettering. The style and layout is catchy and keeps its iconic shape and form.
This commonly known logo is Starbucks Coffee and is widely received as the most popular brand in the world. This brand started brewing for coffee fans and then latte, frappuccino, and cappuccino fans. They have expanded into various foods and snacks and other refreshing drinks as well. This company started in 1971 by three colleagues who wanted to create and sell high-quality coffee beans and equipment. The unique logo itself came from the idea of Pequod, which was a fictitious 19th century Nantucket whaleship out of the novel Moby-Dick. This mermaid looking creature would resemble the sea creature that it mysterious and beautiful. The idea stuck with the brand and it was given a natural green look with a black background. The wavy lines and bold writing is what makes this circular logo stand out. The three colors also work well together, they do not clash or overlap, each color is well defined and the image itself is easy to see. This logo is more detailed which gives a sense of thoughtful consideration when creating this type of business.